What did ZERA build for Finest Dietitian?

A six-month growth engagement on The Velocity System. The first part is a website built around Fredericka Doku and the conditions she treats, on-site booking for all 14 of her services, automatic booking emails, a free PCOS guide and a BMI calculator. The rest grows her practice from there.

Is the Finest Dietitian project just a website?

No. The website is the first part. The engagement is built to turn the following Fredericka has on social media into a patient list of her own, then bring past patients back and turn happy patients into referrals.

Can patients book Finest Dietitian online?

Yes. Patients choose a service on finestdietitian.com, see its price and length, pick an available time, and get a private link to manage the appointment themselves.

Who is Finest Dietitian?

Finest Dietitian is the practice of Fredericka Doku, a registered dietitian who sees private patients at MediGrace Medical Centre in Accra. She works with PCOS, endometriosis, fibroids, menopause, gut and metabolic health, and children’s nutrition.

Which ZERA service was this?

The Velocity System, the tier of ZERA’s system built around turning attention into bookings automatically, run over six months.

All case studies

HealthcareAccra, Ghana2026Live

A dietitian’s following, turned into a patient list of her own.

Finest Dietitian is the practice of Fredericka Doku, a registered dietitian in Accra who works with PCOS, gut, metabolic and children’s nutrition. She is on The Velocity System, a six-month ZERA engagement to grow the practice. The website and on-site booking for her 14 services were the first part. The rest turns the audience she has built on social media into patients she can reach directly.

Visit finestdietitian.com The Velocity System

Finest Dietitian homepage featuring Fredericka Doku — The homepage.

The engagement in numbers

14Services bookable on her own site
1Place every patient books, so every booking grows her list
0Third-party pages between a patient and a booking
6Months of growth work, starting with the site

The website is the first part of a six-month engagement. Results will be published as patients book through the site.

What Finest Dietitian needed

Fredericka Doku practises as Finest Dietitian and sees private patients at MediGrace Medical Centre in Accra. Her work covers PCOS, endometriosis, fibroids, menopause, gut and metabolic health, and children’s nutrition.

She had a real following on Instagram and TikTok, but no list of her own. Patients reached her through messages, a link page and a third-party booking page, so every new patient started from scratch and nothing brought past patients back. Search engines and AI assistants had nothing authoritative to point to either.

What ZERA built

01
The website
A homepage built around Fredericka, the conditions she treats, how a consultation works and stories from her clients, with an about page that sets out her credentials.
02
On-site booking
Every service with its price and length, live availability, no double bookings, and a private link for patients to manage their own appointment.
03
A patient list of her own
Booking on her site is the one action every page leads to, so each patient who books becomes someone she can reach again, instead of a conversation lost in her messages.
04
A free PCOS guide
For visitors who are not ready to book yet, sent only to people who confirm they want it, so someone who is not ready today is still on her list tomorrow.
05
BMI calculator
A dial-style calculator that answers a common first question and leads straight to booking.
06
Booking emails
Confirmation, cancellation and practice notices sent automatically, so the front desk stops typing the same message every day.
07
Found by search and AI assistants
Her practice, her credentials and the conditions she treats are described in a way Google and AI assistants can read, so they can name her when someone asks.
08
Growing the practice
With the site in place, the work turns to growth: moving her social following onto her own list, bringing past patients back, and turning happy patients into referrals, with a report on what it brings in.

The work

02 pieces

Finest Dietitian on-site booking page listing services and prices — 01On-site booking, with every service, price and length.

Finest Dietitian dial-style BMI calculator — 02The BMI calculator.

Questions about this project

What did ZERA build for Finest Dietitian?: A six-month growth engagement on The Velocity System. The first part is a website built around Fredericka Doku and the conditions she treats, on-site booking for all 14 of her services, automatic booking emails, a free PCOS guide and a BMI calculator. The rest grows her practice from there.
Is the Finest Dietitian project just a website?: No. The website is the first part. The engagement is built to turn the following Fredericka has on social media into a patient list of her own, then bring past patients back and turn happy patients into referrals.
Can patients book Finest Dietitian online?: Yes. Patients choose a service on finestdietitian.com, see its price and length, pick an available time, and get a private link to manage the appointment themselves.
Who is Finest Dietitian?: Finest Dietitian is the practice of Fredericka Doku, a registered dietitian who sees private patients at MediGrace Medical Centre in Accra. She works with PCOS, endometriosis, fibroids, menopause, gut and metabolic health, and children’s nutrition.
Which ZERA service was this?: The Velocity System, the tier of ZERA’s system built around turning attention into bookings automatically, run over six months.